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Monday, March 7, 2011

Building Strong Client - Supplier Relationships

Building Strong Client - Supplier Relationships


TPI works very hard to develop strong relationships with their clients.

Relationships can be complicated, whether personal or business and both require work. This work is important for both TPI and our clients. We strive to build a strong customer retention rate which has evolved from these strong relationships.

We have many clients that have been with us since 1985, the year we started. Isn’t that what both the client and supplier want in a relationship? Longevity! Longevity only happens if there is a solid relationship between two companies. We, at TPI, work with many of the same suppliers as we did when we started and we appreciate and strive for these long term relationships.

Companies with a high customer retention rate know the value of client servicing. Essentially, client servicing is the process of creating and maintaining a strong working rapport with each customer. Often referred to as customer care, client servicing is about understanding the needs and desires of the customer, and moving to meet those needs in a proactive manner.

One of the most important keys to effective client servicing is providing the client with people who know the account and are of assistance whenever needed. Client servicing dictates that TPI develops a working knowledge of the goals of the customer, the conditions that the client works within and what are our client’s expectations are.

The idea is to help a client understand that he or she has a support team that is in place for the long haul. We try to ensure that there are several levels of support and contact at TPI from the Job Coordinator, Branch Manager to Sales Manager. Our contact with clients can be daily at times, so this support is very important.

Quality effort in client servicing involves maintaining regular contact with the customer. We schedule our contact with our clients when they need us rather than have this contact conform to our schedule. This is common sense as the client really leads the relationship. Some companies schedule these contacts to suit their own goals, rather than consider the needs of the customer. If a client finds our approach to be invasive and inconvenient, he or she will shortly look for a new supplier of personnel. We maintain contact with our clients according to their comfort level which could be by email, telephone or in person.

We want to have a long lasting relationship with our clients and an effective way is through conscientious service that includes following up on any issues or complaints promptly. This has always been our goal and we try to deal with issues as they arise and not try to put them on the back burner.

We’ve been in the personnel business for over 25 years in Southern Ontario and it’s not just luck that we are still here. There have been many challenging times, but strong client relationships have helped us through these times.

To our current clients, thanks for your loyalty and to our future clients, we hope to develop these same long term relationships with you by being a dependable supplier of your personnel staff whether temporary, contract or permanent.


Regards,

Bob Bryce

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